Concept Card: pg 68

Concept Card 1.
Front:
Message/Encoding
Interpersonal vs Mass Communication

Back:
I- Flexible (can be modified)
M - Not Flexible (lacks immediate feedback)

Concept Card 2.
Front:
Receiver
Interpersonal vs Mass Communication

Back:
I- source has a direct contact with receiver (usually one person)
M - little or not contact with receiver (large and diverse people)

Concept Card 3.
Front:
4 Similar Components for Interpersonal and Mass Communication

Back:
Source
Receiver/Destination
Message
Noise